2007 International Conference on Green Products
---How to market green products and services---
November 13 and 14, 2007
Taipei, Taiwan
Sponsored by:
Environmental Protection Administration, Taiwan
Events and Dates:
November 13 and 14: Conference
Evening of November 13: Welcome Dinner
Venue:
GIS Convention Center/ Socrates Hall
The Second Student Activity Center, Taiwan University,
B1, # 85, Roosevelt Rd., Sec.4, Taipei, Taiwan
Language: English and Chinese with simultaneous translation
Size of Conference:
Maximum of 100 attendees
Conference Topics:
- Where is the Market for Green Products
- Trend and Measures for Green Procurement
- Experience on Marketing of Green Products
- Opportunities and Challenges for Green Purchasing
Invited Speakers:
- Ms. Stacey A. Foreman, City of Portland, Bureau of Purchases, USA
- Mr. Hiromi Mori, Secretary General, International Green Purchasing Network, Japan
- Prof. Hideki Nakahara, Chair, Green Purchasing Network, Japan
- Mr. Peter Nohrstedt, Manager, Swedish Environmental Management Council
- Mr. John Polak, Chair, Global Ecolabelling Network, Canada
Local Speakers, Conveners and Panelists
Speakers
- Mr. Ching Shi Yang, Director, Department of Supervision Evaluation and Dispute Resolution, Environmental Protection Administration
- Ms. R. L. Chen, Director, Environmental Control Department, Architecture & Building Research Institute (ABRI), Ministry of Interior
- Dr. Niven C.C. Huang, Secretary General, Business Council for Sustainable Development- Taiwan
- Mr. S. H. Huang, Senior Advisor, Taiwan Environmental Management Association, and the Formosa Association of Resource Recycling
- Ms. M.L. Chen, Chair, National Union of Taiwan Women Association
- Ms. Hannah Harris, Strategy Vice President, GM Office, B&Q International
- Mr. Akihiko Sakai, Executive Officer, Corporate Strategy Office, Seiko Epson Corp.
Conveners
- Dr. Winston Dang, Minister, Environmental Protection Administration (Convener for Session 1)
- Dr. Niven C.C. Huang, Secretary General, Business Council for Sustainable Development- Taiwan (Convener for Session 2)
- Dr. Chilin Cheng, Secretary General, Green Building Council (Convener for Session 3)
- Dr. Ning Yu, Chair, GPA Taiwan and President, Environment and Development Foundation (Convener for Session 4)
Agenda
Day 1: Nov. 13 (Tuesday), 2007 |
Time |
Activity/Topic |
Master of Ceremony: |
08:30~09:00 |
Registration |
Speaker |
09:00~09:25 |
Opening Remarks |
1. Minister,
Environmental Protection Administration
2. Mr. John Polak, Chair, Global Ecolabelling Network 3. Dr. Sung-Lin Chai, Chairman, Environment and Development Foundation
|
09:25~10:05 |
Keynote Speech
Driving Eco Innovation by Green-Purchasing -- Mission of International Green Purchasing Network |
Mr. Hiromi Mori, Secretary General, IGPN |
10:05~10:25 |
Coffee Break |
Session one: Where is the Market for Green Products?
Convener : Dr. Winston Dang, Minister,
Environmental Protection Administration |
10:25~10:45 |
Current Status of the Green Consumption Movement in Taiwan |
Mr. C. S. Yang, Director, Department of Supervision Evaluation and Dispute Resolution, EPA |
10:45~11:05 |
The Myth of the 'Brown' Consumer: 'Green' is for Everyone, not Just a Select Few |
Ms. Stacey A. Foreman, City of Portland, Bureau of Purchases, USA |
11:05~11:25 |
The Myth of Market for Green Products in Taiwan |
Ms. M.L. Chen, Chair, National Union of Taiwan Women |
11:25~11:45 |
Green is the Second Nature to Nordic Consumers |
Mr. Peter Nohrstedt, Swedish Environmental Management Council |
11:45~12:25 |
Panel discussion
Dr. Dang, Mr. Mori, Ms. Foreman, Mr. Nohrstedt and Ms. Chen |
12:25~14:00 |
Lunch |
Session two:
Trend and Measures for Green Procurement ¡VGovernment and Business
Convener : Dr. Chilin Cheng |
14:00~14:30 |
History and Design of the North American Green Purchasing Initiative |
Mr. John Polak, Chair, Global Ecolabelling Network |
14:30~15:00 |
Swedish National Action Plan Concerning GPP - Organization, Goals and Measures |
Mr. Peter Nohrstedt, Swedish Environmental Management Council |
15:00~15:30 |
Measures and Mechanism to Promote Green Building Material |
Ms. R. L. Chen, Director, ABRI, Ministry of Interior Affairs |
15:30~15:50 |
Coffee Break |
15:50~16:20 |
Drivers of Eco-Innovation for Environmental Goods: Green Marketing and Purchase |
Dr. Niven C.C. Huang, Secretary General, Business Council for Sustainable Development- Taiwan |
16:20~17:00 |
Panel discussion
Mr. Mori, Dr. Cheng, Mr. Nohrstedt, Mr. Polak, Ms. Chen and Dr. Huang |
18:30~20:00 |
Welcome Dinner: Hosted by TEPA |
Day 2: Nov. 14 (Wednesday), 2007 |
Time |
Activity/Topic |
Speaker/Moderator |
Session three: Experience on Marketing of Green Products
Convener : Dr. Niven Huang |
09:00~09:30 |
The Role and Practice of Ecolabelling and the GEN |
Mr. John Polak, Global Ecolabelling Network |
09:30~10:00 |
Green Purchasing and Green Communication |
Prof. Hideki Nakahara, Japan Green Purchasing Network |
10:00~10:30 |
B&Q Going Green¡XExperience of a Home Improvement Retailer |
Ms. Hannah Harris, Strategy Vice President, B&Q |
10:30~10:50 |
Coffee Break |
10:50~11:20 |
Enterprise Green DNA-Products EcoProfile System |
Mr. Akihiko Sakai, Executive Officer, Corporate Strategy Office, Seiko Epson Corp. |
11:20~12:00 |
Panel Discussion
Dr. Huang, Mr. Polak, Ms. Harris, Mr. Sakai, Prof. Nakahara |
12:00~13:30 |
Lunch |
Session four: Opportunities and Challenges for Green Purchasing
Convener : Dr. Ning Yu |
13:30~14:30 |
Country Reports---Activities of Green Purchasing Networks |
1. Prof. Hideki Nakahara, JGPN
2. Dr. Pongvipa Lohsomboon, Thai GPN
3. Ms. Kamariah Mohd Noor, GPN Malaysia 4. Dr. Ning Yu, GPN Taiwan
|
14:30~15:00 |
Exploration of Green Marketing Opportunities from the Perspective of EU Environmental Directives |
Mr. S. H. Huang, Senior Advisor, Taiwan Environmental Management Association |
15:00~15:20 |
Coffee Break |
15:20~15:50 |
The Evolution of North American Environmental Marketing: Early Failures and Modern Success |
Ms. Stacey A. Foreman, City of Portland, Bureau of Purchases, USA |
15:50~16:30 |
Panel Discussion
Dr. Yu, Ms. Foreman, Mr. Huang, Prof. Nakahara, Dr. Lohsomboon, Ms. Kamariah Mohd Noor |
Bio-data of Invited Foreign Speakers
1. Mr. Peter Nohrstedt
Peter is a Biologist and has several years of experience from working with environmental issues in private enterprises and in local and governmental authorities. In 2001 Peter worked as secretary for the Swedish Governmental Committee for Ecologically Sustainable Procurement and was responsible for developing the Swedish tool for ecological procurement (EKU). Since 2003 Peter is employed by the Swedish Environmental Management Council as manager for the EKU-tool and he is also a member of the International Green Purchasing Network Council.
2. Prof. Hideki Nakahara (DOB: 1950)
Chairman of Japan¡¦s Green Purchasing Network (GPN)
Prof. Hideki Nakahara has a degree in Business Administration and is accredited in Environmental Management and Environmental Education.
He is a professor of the Faculty of Environmental & Information Studies and of Graduate School at Musashi Institute of Technology in Japan, and his current research is on the subject of sustainable consumption and quality of life. He is the Chairman of Japan¡¦s Green Purchasing Network (GPN) and also Executive Director of Academy of Environmental Management. In May 2007 he received the Tower Person Award for Consumer Educators International 2007 from the Consumer Citizenship Network (CNN) in Bulgaria.
His major publications include ¡¥Wither Human Ecology¡¦ (2004), ¡¥Sharing the World¡¦ (2000) and ¡¥Eco-label and Green Marketing¡¦ (1998).
3. Mr. John Polak
Mr. Polak is a Professional Engineer with over thirty-five years of experience in the environmental sector and at the senior management level. He has worked on issues related to transportation, air pollution and energy for Environment Canada, environmental management in the Yukon, development assistance delivery, international environmental policy and environmental labelling. Internationally, Mr. Polak has represented Canada in organizations such as OECD, UNEP, UNCTAD, ECE and ISO and negotiated and implemented bilateral environmental cooperation agreements. He has authored technical and policy papers, including a number related to environmental labelling, trade and change management and has addressed the WTO, UNCTAD, OECD and UNEP on the subject of eco-labelling and trade. Domestically, he has managed voluntary and regulatory environmental programs, both from Ottawa and in provincial and territorial capitals.
In July 1995, Mr. Polak created TerraChoice Environmental Marketing Inc. and remains on staff in the capacity of Founder.
Mr. Polak is the past and current Chairman of the Global Ecolabelling Network, an organization he helped found in 1994.
4. Mr. Hiromi Mori
Secretary General, International Green Purchasing Network (IGPN)

Mr. Mori spent over 10 years working at Canon' European Headquarters in Holland, and during this time he headed the Microfilm Service Dept and the Fax Product Division. He returned to Japan in 2002 to be General Manager of Environment Business Planning Division at the Global Environment Promotion Headquarters of Canon Inc in Japan. He was appointed as Secretary General of IGPN Secretariat in 2006.
5. Ms. Stacey A. Foreman
Stacey Foreman currently works for the City of Portland, Oregon, Bureau of Purchases as a Sustainable Procurement Specialist. Stacey has worked with the City since 2002 on incorporating more environmentally preferable products and services into City purchases and activities. As part of her responsibilities, Stacey conducts trainings for City employees and regional government purchasers on green procurement and contributes to furthering green procurement on a regional and national level.
Stacey holds a Master of Science in Environmental Management and Policy from Rensselaer Polytechnic Institute in New York and has previously worked for both nonprofit and corporate organizations in areas of green procurement, energy efficiency, climate change mitigation, and policy development.
Contact persons:
Dr. Ning Yu, President, Environment and Development Foundation and Chair, Green Purchasing
Alliance, Taiwan
Tel: 886-3-5916221, Fax: 886-3-5820231, E-mail: ningyu@edf.org.tw
Mr. Aden Chi-Ting Wu, Manager, EDF
E-mail: aden@edf.org.tw
Ms. Grace Y.Y. Liang, Associate Researcher, EDF
E-mail: worm@edf.org.tw |