Day 1: Nov. 13 (Tuesday), 2007

Time

Activity/Topic

Master of Ceremony:

08:30~09:00

Registration

Speaker

09:00~09:25

Opening Remarks

1. Minister,
Environmental Protection Administration
2. Mr. John Polak, Chair, Global Ecolabelling Network
3. Dr. Sung-Lin Chai, Chairman, Environment and Development Foundation

09:25~10:05

Keynote Speech
Driving Eco Innovation by Green-Purchasing -- Mission of International Green Purchasing Network

Mr. Hiromi Mori, Secretary General, IGPN

10:05~10:25

Coffee Break

Session one: Where is the Market for Green Products?
Convener : Dr. Winston Dang, Minister,
Environmental Protection Administration

10:25~10:45

Current Status of the Green Consumption Movement in Taiwan

Mr. C. S. Yang, Director, Department of Supervision Evaluation and Dispute Resolution, EPA

10:45~11:05

The Myth of the 'Brown' Consumer: 'Green' is for Everyone, not Just a Select Few

Ms. Stacey A. Foreman, City of Portland, Bureau of Purchases, USA

11:05~11:25

The Myth of Market for Green Products in Taiwan

Ms. M.L. Chen, Chair, National Union of Taiwan Women

11:25~11:45

Green is the Second Nature to Nordic Consumers

Mr. Peter Nohrstedt, Swedish Environmental Management Council

11:45~12:25

Panel discussion
Dr. Dang, Mr. Mori, Ms. Foreman, Mr. Nohrstedt and Ms. Chen

12:25~14:00

Lunch

Session two:
Trend and Measures for Green Procurement –Government and Business
Convener : Dr. Chilin Cheng

14:00~14:30

History and Design of the North American Green Purchasing Initiative

Mr. John Polak, Chair, Global Ecolabelling Network

14:30~15:00

Swedish National Action Plan Concerning GPP - Organization, Goals and Measures

Mr. Peter Nohrstedt, Swedish Environmental Management Council

15:00~15:30

Measures and Mechanism to Promote Green Building Material

Ms. R. L. Chen, Director, ABRI, Ministry of Interior Affairs

15:30~15:50

Coffee Break

15:50~16:20

Drivers of Eco-Innovation for Environmental Goods: Green Marketing and Purchase

Dr. Niven C.C. Huang, Secretary General, Business Council for Sustainable Development- Taiwan

16:20~17:00

Panel discussion
Mr. Mori, Dr. Cheng, Mr. Nohrstedt, Mr. Polak, Ms. Chen and Dr. Huang

18:30~20:00

Welcome Dinner: Hosted by TEPA

Day 2: Nov. 14 (Wednesday), 2007

Time

Activity/Topic

Speaker/Moderator

Session three: Experience on Marketing of Green Products
Convener : Dr. Niven Huang

09:00~09:30

The Role and Practice of Ecolabelling and the GEN

Mr. John Polak, Global Ecolabelling Network

09:30~10:00

Green Purchasing and Green Communication

Prof. Hideki Nakahara, Japan Green Purchasing Network

10:00~10:30

B&Q Going Green—Experience of a Home Improvement Retailer

Ms. Hannah Harris, Strategy Vice President, B&Q

10:30~10:50

Coffee Break

10:50~11:20

Enterprise Green DNA-Products EcoProfile System

Mr. Akihiko Sakai, Executive Officer, Corporate Strategy Office, Seiko Epson Corp.

11:20~12:00

Panel Discussion
Dr. Huang, Mr. Polak, Ms. Harris, Mr. Sakai, Prof. Nakahara

12:00~13:30

Lunch

Session four: Opportunities and Challenges for Green Purchasing
Convener : Dr. Ning Yu

13:30~14:30

Country Reports---Activities of Green Purchasing Networks

1. Prof. Hideki Nakahara, JGPN
2. Dr. Pongvipa Lohsomboon, Thai GPN
3. Ms. Kamariah Mohd Noor, GPN Malaysia
4. Dr. Ning Yu, GPN Taiwan
5. June M. Alvarez, GPN Philippines
6. Prof. Hideki Nakahara, JGPN

14:30~15:00

The Evolution of North American Environmental Marketing: Early Failures and Modern Success

Ms. Stacey A. Foreman, City of Portland, Bureau of Purchases, USA

15:00~15:20

Coffee Break

15:20~15:50

Exploration of Green Marketing Opportunities from the Perspective of EU Environmental Directives

Mr. S. H. Huang, Senior Advisor, Taiwan Environmental Management Association

15:50~16:30

Panel Discussion
Dr. Yu, Ms. Foreman, Mr. Huang, Prof. Nakahara, Dr. Lohsomboon, Ms. Kamariah Mohd Noor